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Strategies & Market Trends : Professional Equity Analysis - the Pursuit of True Value

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To: Reginald Middleton who wrote (1)1/23/1997 10:33:00 AM
From: Joseph Coleman   of 102
 
Dear Mr. Middleton,

As a broker for over 17 years, and one who represented money management before that, keep three thing in mind. One, never pay more than 4 times sales, two, never buy any company that doesn't have a reinvestment rate of 12% and three, dont confuse a bull market with brains. When has the market ever accomodated the hopes and dreams of the investment masses? Superior performance is related only to opportunity presented. I see little opportunity at todays level.

Thank you,

Joseph C Coleman
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