Ztect,
Exposing production numbers now would be without any merit. It would only add to the story already known. CCI is starting up and has a sour present paper look. The story is to look at the future.
Consider the customer base of the CD competitors and compare the nearly assured customer base of CCI as the marketing takes hold next month.
The competitors attempt to get a customer for a purchase of CDs, then attempts to get them back.
CCI attempts to get a MusicCard customer and with low cost product and service gets them to purchase 20 CDs.
The best senerio places 1,000,000 MusicCard customers purchasing 20,000,000 CDs. Then the customer decides whether to reload (repurchase another MC) or not. If the product is still low cost and the service is good, the reload percentage will be high.
I would think the PR of pride would be telling the world they have their first 1,000,000 MusicCard holders. That could happen within a couple of months. With the announcement of the 2,000,000 mark, CCI can claim to be a leader in the market. I wonder what the market will think of CCI when it hits 3,000,000 active MusicCard customers? Very likely within 1999. And the growth continues.
The rub to the competitors will be the proclamation of the high percentage of MusicCard reloads. Those are customers we keep and base revenue to be projected. |
