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Technology Stocks : America On-Line (AOL)

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To: Diamond Jim who wrote (167)12/29/1998 5:45:00 PM
From: Uncle Frank  Read Replies (4) of 41369
 
>>AOL could be replaced by many, what is so special about AOL

It's called customer loyalty. AOL has 14 million customers, and about 12 million of them would be totally lost if they had to give it up, install new software, and find an isp. It's the easiest way to get on-line, which is the reason I just installed it on my 81 year old mom's Christmas computer. Once you start using it, you are loathe to leave, despite busy signals, slowness, etc. Switching to an isp is the last thing the typical aol user thinks about doing.

Frank
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