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Non-Tech : Barnes & Noble (BKS)
BKS 6.4900.0%Aug 19 5:00 PM EST
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To: Axxel who wrote (192)12/29/1998 7:21:00 PM
From: Chuzzlewit  Read Replies (1) of 1691
 
I don't think so. There really is no value added to a pure internet play spun off from the parent company as opposed to keeping the companies under one roof with a common management. It would involve duplication of unnecessary overhead costs and does not enhance the revenue stream. My guess is that it is just viewed as a way for the parent to generate some cash from the current internet mania by selling stock to the public. Look at companies like Dell (which is currently selling in excess of $10 MM per day on the net). What possible advantage is there is spinning off a sales organization who's sole claim to fame is the internet.

I think the real drivers to BKS will be an expanding physical base for consumer books, an internet base for hard to find and special order books, and Ingram, which cuts a layer of profit from the business, and at the same time makes money from the volume of books that competitors like AMZN sells.

TTFN,
CTC
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