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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

3:59 PM EST

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To: Dwight E. Karlsen who wrote (31689)	12/29/1998 10:38:00 PM
From: Peter J Hudson	Read Replies (3) of 164684

The DLJ piece was voodoo accounting. The whole premise was that Amazon has a superior model because it will have (after we adjust accounting methods) a high return on assets (ROA). The idea is assets are bad because having assets lowers your ROA. The valuation of a viable operation should include ROE & ROA calculations, but the calculations are only meaningful if there are tangible assets and equity. I would appreciate a review of the article by a CPA if we have any lurking. Pete

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