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To: Philip J. Davis who wrote (5377)	12/30/1998 2:18:00 AM
From: Dale Stempson	Read Replies (1) of 10072

Phillip, Thanks for posting the SSB review. I couldn't find much in the report that I could argue with. I do believe their positive comments regarding the management team and their recent success with meeting goals are key. The risks that are outlined also seem reasonable. Looking forward I'll be focusing my attention on Iomega's ability to reduce costs. IMO, unit sales volume will continue to grow, but unit prices will drop and offset revenue growth. Success will depend in a large part on management's ability to continue reducing costs and meeting goals. I do hope however, that it doesn't take 18 months to hit their $11-$12 target. Regards - Dale

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