BIKERS DREAM TO LAUNCH INTERACTIVE E-COMMERCE
WEB SITE BUSINESS EDITORS AND HIGH-TECH WRITERS
RIVERSIDE, CALIF.--(BUSINESS WIRE)--DEC. 30,
1998--BIKERS DREAM INC. (NASDAQ: BIKR) WEDNESDAY
ANNOUNCED
RIVERSIDE, Calif.--(BUSINESS WIRE)--Dec. 30, 1998--Bikers Dream
Inc. (Nasdaq: BIKR.O) Wednesday announced that it will launch a fully
interactive e-commerce Web site for the sale of motorcycle parts and
accessories, currently a multi-billion dollar per year market.
The company's site will also enable consumers to view all models
of Ultra Cycles, locate dealers and obtain credit approvals for
motorcycle purchases. Consumers located outside territories covered
by Bikers Dream Superstores and Ultra Cycle dealers will now be able
to purchase motorcycles over the Internet.
The site is in its test phase now and should be operational by
February 1999. Herm Rosenman, the company's president and chief
executive officer indicated "Our emphasis will be to offer motorcycle
enthusiasts a broad range of parts and accessories, including a great
line of 'custom' proprietary parts. They can then identify the
products that best fit their needs, purchase them with a click of the
mouse, and then have these products delivered right to their door."
Bikers Dream is a manufacturer and distributor of quality-built
American heavyweight cruiser motorcycles. Corporate headquarters and
manufacturing operations are located in Riverside.
This news release contains forward looking statements that
involve risks and uncertainties, including but not limited to
quarterly fluctuations in results, the management of growth,
regulatory changes, and other risks detailed from time to time in the
company's Securities and Exchange Commission filings.
Actual results may differ materially from such information set
forth herein. In addition, the company's growth is dependent upon,
among other things: continuing high demand for cruiser motorcycles,
the company's ability to compete in a highly competitive market, the
company's ability to increase motorcycle production, the company's
ability to satisfy its substantial additional capital requirements,
the company's ability to satisfy, to hire and retain key employees,
and the company's relationships with its customers and vendors. There
can be no assurance that the company will be successful in addressing
any of these risks or that its sales and earnings will grow in the
future as a result of these risks or others. |
