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Non-Tech : Starting a thread for DIPL

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To: blankmind who wrote (2)	12/30/1998 4:28:00 PM
From: Manfred	Read Replies (3) of 10

DIPL + YHOO "Company Press Release Diplomat Announces Launch of Online Shopping with Catalog City STONY POINT, N.Y.--(BUSINESS WIRE)--Dec. 30, 1998--Diplomat Direct Marketing Corporation (NASDAQ: DIPL - news; the ''Company'') announced today that it signed an agreement with Catalog City (http://www.catalogcity.com) to host online, fully interactive versions of its Lew Magram and Brownstone Studio catalogs. Catalog City has an agreement with Yahoo! Inc., a global Internet media company which provides millions of consumers with links to Catalog City's branded online stores, to include Lew Magram and Brownstone through the Yahoo! Shopping website (http://Shopping.Yahoo.com). Jonathan Rosenberg, President and CEO, said, ''Online shopping is another important step forward in our aggressive e-commerce strategy. Our goal is to extend brand awareness of our Lew Magram and Brownstone Studio catalogs and provide consumers with even more opportunities to shop at their convenience. Catalog City was a logical choice for us, as it is one of the largest online catalog providers on the web. The agreement with Catalog City calls for the Lew Magram and Brownstone catalogs to debut by the end of January 1999." Manfred

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