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Non-Tech : Costco, slow but sure?
COST 941.72-0.1%Jan 13 3:59 PM EST

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To: David A. Smallberg who wrote (831)12/30/1998 10:52:00 PM
From: Mel Fox  Read Replies (1) of 1147
 
David:
I'll wager you will be right! There probably are banners or signs in the stores ... I spend much of my time, when there looking at the size of the crowd, the vol. in the shopping carts, and when I can, I like to watch the sell-down of what appears to be specialty items.

You touched on something that could be a winner for Cost ... reaching the huge number of shoppers with no CostCo store anywhere in site. How does Cost reach those potential buyers and help them understand the quality and pricing of the CostCo merchandise?? Mel
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