SYBR to develop new internet site to sell beauty aids (HB&A) items....
Synergy Brands Says It Will Launch an Additional E-Commerce Site Devoted to Brand Name Beauty Care Products
SYOSSET, N.Y.--(BUSINESS WIRE)--Dec. 22, 1998--Synergy Brands, Inc. (NASDAQ: SYBR) announced today that the company is planning to offer its extensive database of beauty care products, including professional salon hair care products, designer fragrances, and cosmetics for sale to consumers via an Internet site the company will launch in the first quarter of 1999. Synergy Brands plans to fulfill its consumer Internet orders from one of its own distribution centers. The company's site will offer substantial promotional discounts on all of its extensive catalog of beauty care products.
This is the second e-commerce development announced by Synergy Brands in recent weeks. Previously, the company had announced that it will launch Netcigar.com, an Internet destination that will offer cigar-related products and content. Netcigar.com is expected to be launched in early 1999.
Further details about Synergy Brand's beauty care Internet destination will be disclosed in coming weeks.
Synergy Brands develops and markets consumer brands to wholesalers and retailers. The company is committed to dramatically increase its sales of consumer brands through on-line e-commerce channels. Synergy Brands can be reached on the World Wide Web at synergybrands.com.
This news release includes forward-looking statements, which are based on assumptions concerning production and sales, operating expenses and other costs that the management of Synergy Brands and its subsidiaries believes are reasonable, based on currently available information. However, management's assumptions and the company's future performance are both subject to a wide range of business risks and there is no assurance these goals can or will be met.
CONTACT:
Martin E. Janis & Company, Chicago
Hal Schweig, 312-943-1100
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