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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.52

+0.1%

Dec 26 9:30 AM EST

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To: Gary Walker who wrote (32171)	1/2/1999 12:31:00 AM
From: Tae Spam Kim	Read Replies (5) of 164684

The net e-tailer market continues to be hot. This is THE commerce revolution of our generation. From main street to department stores to malls to superstore/warehouse (Cotsco, Priceclub) and now to Amazon.com and Ebay. The executives at Amazon are marketing geniuses. In every order they send you bookmarks and Amazon.com labeled post-it notes. So whenever you use these things, you're are reminded of their brand name. Last week they sent me a neat little Amazon.com coffee mug (which was sent last year too) as a "thank you" for being a good customer. Also Buy.com sent me this HUGE Buy.com mousepad too. These companies are trying to buy my loyalty. I'm not complaining. :) It's crazy to think that Egghead.com, which in a sense, just started earlier this year (in terms of a full force site push) is already considered a leading e-tailer. Along with the success of 800.com which JUST started a few weeks ago. 800.com GAVE away 3 DVDs for $1 to acquire thousands of customers. I think AOL once wrote off a $250 per customer acquisition cost, so giving away 3 DVDs may be a bargain. On a side note, I think one of the slickest shopping sites on the net is NECX.com. They have low prices and a great interface. Unfortunately, it is currently private. I also love BUY.COM "below wholesale" prices. Gotta love it when a company is selling products below their cost. -Tae Kim tigerinvestor.com 'The site for aggressive investors..

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