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Technology Stocks : AUTOHOME, Inc
ATHM 23.60+0.5%3:05 PM EST
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To: Tim McCormick who wrote (3715)1/2/1999 2:42:00 AM
From: Jay Lowe  Read Replies (3) of 29970
 
>> This gives ATHM 19M customers paying $500 per year.

Quadruple this number, or more.

Aren't AOL's indirect revenues (ads) greater than their direct revenues from access fees?

Aren't the portal wars about this revenue stream?

Isn't this really about moving consumerism into virtual space?

And the observation that he who controls the wire into your house effectively controls the "shelves" of that virtual space?

Huge amounts of money currently move around behind the scenes of consumerism ... vendors pay to get product on an end-cap in CompUSA, they pay for ad space in the Zones catalog, etc, etc ... kickbacks of every form abound. Many disties, retailers, and catalogs can LOSE money on selling product ... they are happy to take the more predictable fees the vendors pay to reach their markets.

I spent more money on Christmas present via the web than retail this year ... first year that's true for me. This is a datapoint for me.

Pay Movies, Pay Games, etc, etc, etc ...

Count up all the advertising dollars floating around pushing product ... move some fraction of those dollars into cyberspace.

I suggest each customer will eventually be worth ... what? ... at least $2K ... upwards of $10K for us yuppies.

Then add $300/month or more for every business user.

... just my thoughts
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