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Technology Stocks : SkyMall (SKYM)

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To: Clifford Topel who wrote (783)1/2/1999 10:12:00 AM
From: Dorine Essey  Read Replies (1) of 987
 
Clifford,
I think we will all be in for a big surprise.
Check this out. Look at the bottom of the page regarding earnings etc.

Dorine
Happy New Yearhttp://207.82.250.251/cgi-bin/linkrd?http://www.companysleuth.com/index.cfm?company%3DSKYM

SKYMALL INC. (SKYM) 21 1/8 -6 5/8. The best gifts this holiday season come in press releases. As the air
continues to come out of this in-flight-catalog company after, the company's CEO is skipping all the way to
the bank, due to the significant run-up in the stock the past three days. The stock lost close to 32% of its value
yesterday and is losing another 22% this morning. However, this is nothing to what Robert M. Worsley will
pocket because of the price run. The initial run-up from the $12 1/2 level on Monday was prompted by the
announcement that the company had enjoyed significant Internet sales during Q4, more than tripling last
year's sales via this medium. In today's frothy market conditions in which anything related to the Internet
means that there is an opportunity to scam investors, the announcement by SkyMall of its success on the Net
was like flashing red meat in front of a lion. No sooner had the company made its announcement before the
stock had shot up to over $40 on Tuesday. The two day madness, however, began to unravel yesterday and
continues today after SkyMall announced that Mr. Worsley had exercised options to buyout his partners. Nice
friends. Anyone in there right mind would do the same, especially when the exercised price is between $6.75
and $7.35 a share. Even with today's continued slide in the stock, Mr. Worsley is well ahead of the game.
Cant' blame him to much for the windfall he's realizing. Instead, with the stock still 69% above last Thursday's
closing price, investors (daytraders) have given Mr. Worsley a very nice post-Christmas gift and one in which
he's utilizing to increase his stake in the company. And who says that there is no Santa Claus.
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