Perfumania (PRFM) will open their website by Feb. 1st. Good hold for appreciation
during January.
Largest Fragrance Retailer to Launch
www.perfumania.com
Forms Internet Division To Cross-Market With Its More Than 290
Stores
MIAMI--(BUSINESS WIRE)--Dec. 16, 1998--To take advantage of the potential for
cross-marketing between its more than
290 retail stores and the Internet, Perfumania, Inc. (NASDAQ: PRFM - news), the
nation's largest perfumery chain,
announced today that it has formed an Internet division and will open a web store at
www.perfumania.com that will benefit
from in-store promotions and at the same time drive web customers to Company retail
shops.
''With over 4.5 million customers, annual sales of approximately $180 million and 15
million visitors to Perfumania stores every
year, we believe we are perfectly positioned to cross-market and become the biggest
discount retailer of perfumes on the
Internet,'' said Perfumania Chairman and Chief Executive Officer Ilia Lekach.
''In addition to implementing the marketing and advertising strategies used on the
worldwide web by e-commerce leaders such
as Yahoo (NASDAQ:YHOO - news), Amazon.com (NASDAQ:AMZN - news),
Microsoft (NASDAQ:MSFT - news),
E-Trade (NASDAQ: EGRP - news) and others, we intend to drive customers to our
web store through store synergy, banner
promotions in our 290 store locations and the special advantage we have from years of
experience selling to consumers across
the board.
''Our new website store will benefit from incentive commissions we intend to give our
sales personnel for motivating in-store
customers to shop at perfumania.com. In-store customers will also be handed scented
bonus cards for special web store
promotions and discounts.
''Our website customers will get free shipping, free gifts with certain purchases, up to 70
percent discounts and other special
promotions advertised in our retail stores and on the Internet. Our web store also will
have special offerings and discount
packages in tandem with our retail stores, with extra incentives for patronizing our retail
shops,'' Perfumania's CEO said.
The Company plans to have its website store in full operation by February 1, 1999, in
time for the Valentine's Day market.
Perfumania is presently building a special web warehouse within its 140,000-sq.-ft.
facility in Miami, which will house the web
store infrastructure and inventory. |
