1999 -- even bfore we see the 4Q98 numbers, it's time to start focusing on prospects for '99. for those who don't watch the Yahoo thread on ULTR, the following is from my post there.
i'd estimate roadwhiz sales higher than 200,000 units (ULTR is doing more than 200,000 units this year). ULTR's revenues should be in the $12-15 per unit range, because ULTR is selling them wholesale to retail outlets that are retailing them at $19.95 to 24.95. considering the success at k-mart and further QVC and HSN sales (not to mention credit card inserts), i'd estimate more like 500,000 units at $13 ($6.5 million). a wild card is the new relationship with "As seen on TV" which says AutoPilot (a modified roadwhiz) should be a million unit seller. let's say they only sell 500,000, that could boost total roadwhiz product sales to the $10-13 million range.
the AAA product is a modified ultrafinder which will retail at $39.95 to $49.95. this could be a 500,000 unit product in '99, but i would roll up total ultrafinder sales at 100,000 to 200,000 units, and estimate $25 per unit, for $3-5 million in sales.
roadwhiz and ultrafinder sales alone should easily exceed $10 million in '99, and there are realistic possibilities to hit the $15-20 million range. (this does not take into account other product sales, travel*star 2, palmnet, or talon.) i'm thinking that the year of pain (1998) may well pay off big in '99! if this steam roller gets going, the momentum should easily push ULTR over $10 per share by mid-year. |
