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Non-Tech : TRND -- Back from the Dead?
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To: BMcV who wrote (12)1/2/1999 8:22:00 PM
From: Mark T. Heath  Read Replies (2) of 57
 
"Their business is ideal for the Internet: They sell toys for men, their target is middle to upper income men aged 35-65 -- and guess who uses computers most?"

An excellent point. But are these same men major e-commerce purchasers? Personally, I've made two purchases through some of the more popular auction sites. In each case, it was an auction where I already knew the product well, wanted to purchase it anyway, and found a web site auctioning the product at a significant discount to retail prices. Ironically, each purchase was a golf product; a line that TRND is in. Perhaps a good omen from a 35 year old golfing fool! BV can back me up on this.
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