Why buy DBCC - Here you go::
Thursday December 31 1:14 PM ET
MarketWatch reported planning stock offer
NEW YORK (Reuters) - MarketWatch.Com could go public in late January and grab as much investor attention as some of its predecessors in the Internet world, according to a columnist in the weekly business newsmagazine, Business Week.
''Some pros believe the stock will blast off after the opening -- just like the recent IPOs of Internet outfits that serve robust niche markets,'' said Gene Marcial in the newsmagazine's latest issue.
''They expect MarketWatch.Com will be another uBid,'' he cited an unidentified fund manager as saying in his column, Inside Wall Street.
An online auctioneer, uBid Inc. (UBID.O) has seen its stock soar from its initial public offering price of $15 on Dec. 4 to a high of $188 a week later. It has since receded to trade at 112, down 7 on the day, in late morning trade on Thursday.
MarketWatch.Com, a real-time online business news provider, has already sought permission from the Securities and Exchange Commission to go public. It has planned to offer 2.8 million shares between $10 and $12 each.
Data Broadcasting Corp. (Nasdaq:DBCC - news) (DBCC.O) and CBS Corp. (NYSE:CBS - news) (CBS.N), which created the provider in 1997 as a joint venture, would each own 38 percent of it after the IPO.
MarketWatch.Com's website offers news, analysis, and other financial and market information.
(Reuters/Wired)
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