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Microcap & Penny Stocks : IATV - ACTV Interactive Television
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To: art slott who wrote (3779)1/4/1999 7:54:00 AM
From: Steve Hausser  Read Replies (1) of 4748
 
Today's LA Times:

....Another potential service provider for interactive programming is New York-based ACTV Inc. Cable subscribers with digital
cable boxes in Los Angeles will be able to personalize their sports viewing experience when ACTV rolls out its service here this year.
ACTV has an agreement with General Instrument Corp. to incorporate its software into the company's set-top boxes. The service allows viewers to press a button on their remote to choose a camera angle for watching a sporting event.
Viewers can also request instant replays, statistics on each event and player profiles. ACTV will provide its service in Los Angeles using programming from Fox Sports West.
Although it's concentrating on sports programming now, the company hopes to branch into other areas once digital cable and digital TV are more widespread.
An area of particular interest to ACTV Chairman and Chief Executive Bill Samuels is educational programming. For example, "Sesame Street's" Big Bird could help a child solve math problems and then reward him or her for the right answers by letting the child change his color.
"What you see and hear on TV is totally individualized and yet it's regular TV," Samuels said. "So for prerecorded programming, this means programmers could do totally individualized instruction over the air, which has tremendous implications for educators."

Check out the full article - latimes.com
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