DFX wastes no time, over 20% quarter/quarter sales increase:
FOR: DIRECT FOCUS, INC.
TSE SYMBOL: DFX
JANUARY 4, 1999
Direct Focus, Inc. Sales Jump 188 Percent in 1998 to
$57.3 Million -- $88.8 Million Cdn -- on 158 Percent
Stronger Fourth Quarter Sales
VANCOUVER, WASHINGTON--Direct Focus, Inc., a direct marketing
company, today reported that its sales for the year ended December
31, 1998 are a record $57.3 million ($88.8 million Cdn), up 188
percent from $19.9 million ($28.4 million Cdn) in 1997.
The fourth quarter contributed $18.8 million to annual sales
($29.1 million Cdn), 158 percent higher than $7.3 million ($10.4
million Cdn) in the year ago same period.
"Sales showed strong increases in every quarter of 1998," said
Brian Cook, president and chief executive officer of Direct Focus.
"Gains in the 1998 record-breaking fourth quarter outpaced the
third quarter by more than 20 percent."
Cook noted that virtually all the sales were attributable to the
company's line of Bowflex home fitness equipment. "Sales built
throughout the year as our direct marketing efforts -- combined
with a growing level of acceptance of purchasing through direct
marketing channels -- yielded increased consumer response." A
second major product -- Instant Comfort sleep systems -- is in the
test marketing phase.
The company plans to report full results for the year and fourth
quarter on February 22, 1999. Direct Focus, Inc. markets directly
to customers via advertising on national cable television
networks, printed media and the world wide web. |
