Solid momentum going into '99 for AMEN; I just wonder how many folks just won't bite because of a religious connotation; would be short sighted IMO.
<<Crosswalk.Com Reports 73% Pageview Growth in the
Fourth Quarter of 1998
Rebranding, New Product Releases and Marketing Initiatives Spurred Year-End Surge
CHANTILLY, Va., Jan. 4 /PRNewswire/ -- DIDAX INC. (Nasdaq: AMEN - news) today reported impressive 4th quarter
operating results for its award-winning crosswalk.com™ Web community, which saw pageviews jump from a third quarter
monthly average of 1,273,500 to over 2,200,000 in the fourth quarter, a 73% increase, while membership increased 20% over
the third quarter to end the year at 147,400. This represents a ten fold increase in Web site traffic over the same period in the
prior year, while membership more than tripled in 1998.
William Parker, CEO and president of DIDAX, credited the results to several factors, including a simplified brand name and
URL for the site, making it easier to communicate and remember; unique product releases ranging from a proprietary and free
Web access filtering system to in-depth content areas for Christian music and personal finance; and the site's largest ever
marketing campaign which tapped into core Christian radio audiences as well as targeted print vehicles.
''This is just the beginning,'' Parker said. ''We invested the second and third quarter of 1998 essentially recasting the Web site,
developing the software platform and branding of crosswalk.com which has led to the fourth quarter release of the Music and
Money channels, new services and the initial testing of various approaches to marketing the new crosswalk.com. We are
committed to seizing opportunities for further market share and revenue growth given this momentum going into 1999.'' >> |
