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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU)
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To: PartyTime who wrote (17648)1/5/1999 10:49:00 AM
From: Jon Tara  Read Replies (2) of 18444
 
PT, it remains to be seen whether the spending on advertising will produce great revenues.

In order to be effective, advertising must be sustained. Short burts of advertising have close to zero effectiveness. There is NOT a linear relationship between length of advertising campaign and response!

So,m here's another question you should be asking Pat Hayton. Will the BFL advertising campaign be sustained?

I don't think the company has the money for a sustained advertising campaign.

I guess if one were to do advertising just "for show", the best time to do so would be going into Christmas, when all the rating services are watching.

But I'd be more interested in seeing if they are still advertising now, and are still advertising next week, in a month, and in six months.
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