CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jan. 5, 1999--
Cambridge's Top-ranked Interactive Solutions Service Line Combines
Business and Marketing Strategy, User Experience, Creative Design,
and Technical Integration to Deliver Successful E-Commerce Projects
Cambridge Technology Partners (Massachusetts), Inc. (NASDAQ:CATP.O)
(Cambridge), an international management consulting and systems
integration firm, today announced several awards that have been
bestowed upon Cambridge and its clients. Cambridge's Interactive
Solutions service line has won a leadership position in the industry
by helping clients rapidly transform their businesses to win in the
digital economy. Cambridge's unique CoRad (consumer oriented rapid
application deployment) methodology brings together technical,
business, creative design and user/brand experience expertise to
create and implement successful electronic commerce solutions in a
fixed timeframe and at a fixed price.
In addition to multiple industry awards, Cambridge's strength in
developing innovative, state-of-the-art electronic commerce solutions
was recognized by Forrester Research in the October "Grading the
Transactive Content Integrators" report. (for copies go to
www.ctp.com/forrester-TCIs)
Web Marketing Association Awards
The Web Marketing Association, Inc. (WMA), an independent
organization founded with the purpose of evaluating and recognizing
the standard of excellence on the World Wide Web, judged entries based
on design, innovation, content, interactivity, navigation, ease of use
and use of technology. The WMA presented:
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-- Cambridge Technology Partners with the "1998 Outstanding Web
Site" WebAward for its role in the online strategy and systems
integration of Standard & Poor's investment advisory service, S&P
Personal Wealth (personalwealth.com)
-- RS Components (Cambridge client) with the "1998 Outstanding Web
Site" for Technical Products Catalog category
-- RS Components with the "1998 Best of Industry" WebAward in the
Catalog category
(a) The complete winners listing can be located at www.webaward.org.
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"Winners of the 1998 WebAwards represent some of the best
interactive design shops working to extend their brands to the
Internet," said William Rice, President of the Web Marketing
Association. "Marketing on the Internet is a competitive environment
and simply being there is not enough. We presented Cambridge
Technology Partners with a WebAward to highlight its combined design,
innovation and technology expertise in leading the way in the creation
of corporate Web sites that provide a well-rounded experience for
Internet users."
A new breed of systems integrator, Cambridge is recognized as the
only firm to combine traditional business and technical integration
expertise with deep skills in the creative and cognitive disciplines -
areas that are crucial to the success of every electronic commerce
solution. Cambridge's creative team works with clients' corporate
strategy and marketing organizations to ensure that the site not only
looks great, but also re-creates the brand experience for online
customers and furthers clients' corporate image goals. Cambridge's
cognitive team (many of them trained psychologists) provides expert
insight on how target users navigate and respond to Web site features.
Unique to the Cambridge offering, this cognitive expertise ensures
that client Web sites are useful, usable and engaging - a critical
component to retaining existing customers and attracting new ones.
Cambridge Clients Recognized For Outstanding Web Sites
RS Components is "Commended" by the Financial Times for their 1998 Web
Site of the Year Award
RS Components, Europe's leading distributor of electrical,
electronic and mechanical components, recognized that it could gain a
competitive advantage by leveraging Internet technologies to change
the way it marketed and sold its products. The company enlisted
Cambridge to develop an electronic commerce solution that features
more than 80,000 products and puts orders in customers' hands
overnight--an important guarantee for RS Components. Cambridge used
its unique CoRad methodology, which combines business, technical,
creative design and user/brand experience, to develop an interactive
application that is customer focused, technically sound and fully
integrated with RS Component's business processes. Cambridge's ability
to combine front-end design skills, back-end integration experience,
and business process expertise put RS Components far ahead of its
competitors, and much closer to its customers.
The results of the RS Components-Cambridge partnership speak for
themselves, with both RS Components and its customers greatly
benefiting from the new Web site. A study with one key customer
revealed that the cost of processing an order from generating
requisition paperwork through to invoice matching was reduced from
(pound)60 to (pound)10 per order using the RS Components Web site
(RSWWW.com). The cost savings to the customer are likely to exceed
(pound)100,000 per year, providing a clear advantage to ordering
online. While revenues from the site cannot be disclosed at this time,
it has exceeded RS Components' original forecasts. As of the site's
phase 2 launch on October 1, 1998, additional success metrics include:
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-- 44,356 registered customers
-- 4,400 of these are private individuals - a new customer segment
for RS Components which is only cost efficient to reach through
the Web site.
-- Highest individual order value to-date is(pound)3600 versus an
average order value of (pound)81.
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The aim of the Financial Times competition is to promote best
practices on the Web. The Financial Times "commended" the RS
Components' site as one that is "an impressive use of Internet
technology to achieve commercial advantage against the yardsticks of
business transformation, innovation and measurable financial benefit."
Standard & Poor's is a Runner Up in Barron's "Top Internet Investment
Web Sites" Annual Survey
In 1997, Cambridge and Standard & Poor's partnered to launch the
S&P Personal Wealth Website, a groundbreaking site in the financial
services industry. Standard & Poor's originally engaged Cambridge in
mid-1997 to leverage the Web medium and latest technologies to bring
Standard & Poor's 125 years of investment experience and revered
financial knowledge to a new audience in the consumer marketplace. By
combining smart Web business strategies with leading edge Internet
technologies, Cambridge and Standard & Poor's created a new category
within the online investing market. S&P Personal Wealth is a
first-of-its-kind online investing service that provides thousands of
consumers daily with unmatched, real-time, intelligent news and
advice. S&P PersonalWealth's differentiation and value stems from its
ability to offer proprietary Standard & Poor's content, personalized
investment intelligence and advice in a dynamic environment. The site
meets the unique requirements of the Web consumer - an easy to use and
rich interface; reliable round-the-clock access; fast, responsive
performance and virtually limitless scalability.
Ten months after the successful initial launch of the site,
Standard & Poor's again partnered with Cambridge to help in the
development of version 2.0 of S&P PersonalWealth online investing
service. Version 2.0 meets consumer demand by adding ten new
fundamental services to the site that provide users with the same
information upon which Wall Street bases its investment decisions.
Barron's second annual survey of the "Top Investment Websites"
adds Standard & Poor's popular online investment advice service, S&P
Personal Wealth (personalwealth.com), to this year's list. Barron's
states that "It's a cliche that the Internet provides individuals what
once was available only on Wall Street trading desks.
Actually, it offersmore."
"S&P PersonalWealth and RSWWW.com are two excellent examples of
how Cambridge works with clients to develop Internet solutions that
help them get ahead of the competition and win in the digital
economy," said Gajen Kandiah, worldwide director of Interactive
Solutions at Cambridge Technology Partners. "We developed our CoRad
methodology to blend the creative, cognitive, technical and business
skills that are required to help companies succeed with their online
businesses. We don't only look at the technology aspects of doing
business on the Web, but also at the broader business, market and
customer issues involved in building and growing a Web business. Our
comprehensive approach helps clients face the challenges of managing a
dynamic online product and a constantly changing set of customer
needs. Cambridge's unique perspective helped Standard & Poor's and RS
Components bring groundbreaking products and services to the Web."
About Cambridge Technology Partners
Cambridge Technology Partners is a new breed of consulting and
systems integration firm. Since our founding in 1991, we have applied
our unique core values to the consulting and application development
markets to fundamentally reinvent the way business and technology
solutions are delivered. Working within a fixed time/fixed price
model, our services span strategic consulting, process innovation,
custom and package software deployment, including ERP applications,
networking, and training to rapidly deliver end-to-end business
systems that create immediate bottom-line impact for our clients.
Cambridge has 53 offices and more than 4,300 employees worldwide.
Cambridge on the Web: ctp.com
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CONTACT: Cambridge Technology Partners
Public Relations
Julia Richardson
(617) 679-5493
jricha02@ctp.com
or
Cambridge Technology Partners
Investor Relations
Donna LaVoie
(617) 679-5376
dlavoi02@ctp.com
KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
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