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Non-Tech : The Children's Beverage Group (TCBG)

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To: Goinlong who wrote (2241)1/5/1999 8:15:00 PM
From: CRDO  Read Replies (2) of 2452
 
there are two supercentres in orlando,both in the southwesterly vicinity, within ten to fifteen minutes of disney etc.the store that i visited is located between st cloud and kissimmee on 192. they were on the TOP shelf of three shelves directly above the capri sun cases, and although i lack your expertise, i would not want my product to be on the bottom shelf because i did not even notice what was there.i do not understand what you mean by 6/4 packs per case.as previously mentioned,there are 4 flavours and ten pouches in each case, each one being 6.75 fluid ounces in size.when all of you see the artwork i feel that you will sympathise with the delays that we had to endure! it is fun,hip and very original and the people responsible should feel very proud. i was surprised that there is no mention of the ripitsipit trademark on the case but there it is across the scoreline of the pouch and once opened only the sipit part remains(the ripit part is on the discarded,torn strip) . i was expecting a triangular corner to be ripped, but one actually rips the entire width of the tapered pouch. the rip is easy and works well but i almost lost the straw on a couple and had to nudge it up.if dropped,they will leak and the straw is not fixed as i expected. i would say that these are perfect for 5,6 year olds and up. a two or three year old will definitely pull the straw out but at least it is easier to replace than the smaller capri sun hole! i do not agree with your pricewar philosophy.these pouches are so inexpensive that even if kraft dropped to an absurd lossmaking level of 99 cents i do not feel that it would have any effect.these drinks maybe discovered by mothers, but once the kids see them and ARE SEEN WITH THEM they will want and insist on them. nike,reebok and adidas have all experienced this mania and to a certain extent price becomes irrelevant. seventeen cents a pouch for a drink full of vitamin c is cheap and as walmart say, great value. it is highly probable that the weather has created this situation of florida distribution first and it feels fun to be the person reporting this historic day, but i feel sure that all of you will be excited when you get the chance to buy this product any day now and feel a small part of this success story like i did today...
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