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To: allen v.w. who wrote (7689)1/6/1999 12:11:00 AM
From: allen v.w.  Read Replies (1) of 40688
 
ExpoWorld.net Prediction for 1999:
Industry Convergence to Extend to the Internet Medium

Business-to-business companies owning both a leading industry
publication and event will see the need to extend their exposure
within the industrial community they represent to the online
medium as well. They will acquire industry leading websites to
guarantee quick market entry.

In just about every industry there are typically a handful of
key industry websites that have been able to create an online
community and that welcome hundreds of thousands of visitors per
month. Such sites once acquired can be easily integrated into
the product mix. They can then be leveraged to become an
important vehicle used to generate the levels of exposure
needed to grow and to brand hard-copy publications or actual
physical events.

ALLEN:
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