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Technology Stocks : Apple Inc.

AAPL 277.47

+0.2%

Nov 26 3:59 PM EST

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To: Rene Madsen who wrote (21906)	1/6/1999 7:32:00 AM
From: soup	Read Replies (1) of 213173

>If those MacRoonees have any sense they will have made the colored panels replaceable, snap-on/off just like some of the newer cellular phones where you can buy front-covers in various colors - even polished wood.< Rene; It's not that simple. However, these panels are made of Kevlar and are not so easily customized. Jobs made a point of how much AAPL had to learn about plastics in order come up with these 5 colors. [There were such covers available for the PB 1400 series, but they were relatively flat and non-structural.] It also points up how difficult it has been for other CPU makers to come up with iMac knock-offs. It's not just the technological barrier-to-entry, its the internal product design culture that AAPL has nourished since its inception; the manufacturing facilities to execute the design; a user-base that expects esthetically pleasing forms; and, most-important, a(n i)CEO who's prepared to green-light his design team's most adventuresome ideas.

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