Wednesday January 6, 10:46 am Eastern Time
Company Press Release
SOURCE: Individual Investor Group, Inc.
Individual Investor Online Reports a 34% Increase in
Traffic
NEW YORK, Jan. 6 /PRNewswire/ -- Individual Investor Group, Inc. (Nasdaq: INDI - news) today announced that total paid
advertising impressions on Individual Investor Online (http://www.iionline.com) increased 34 percent to more than 4.1 million
between November and December of 1998 as measured by DoubleClick. These impressions do not include traffic on Insider
Trader.com, recently acquired by INDI.
''This increase is particularly impressive considering we just recently announced the redesign of our site,'' said Jonathan L.
Steinberg, INDI's chairman and chief executive officer. ''As investors discover the site and explore our new features, we hope
that traffic will continue to increase.''
In addition to the increase in ad impressions, IIOnline broke pageview records on three consecutive days during the last week of
1998 due primarily to a breaking news story from Steve Taub, editor of IIOnline. Taub was the first to report on Biker's Dream,
Inc.'s plans to begin selling its products through the Internet. Following the story, traffic on IIOnline surged and Biker's Dream saw
its stock rise nearly 160 percent.
''The additional services and enhancements to the site have not only added to the amount of information available at IIOnline, but
have also made the site extremely user-friendly,'' said Michael G. Valentin, general manager of IIOnline. ''Combine that with our
well-respected team of analysts and reporters and we offer very useful tools for investors.''
Individual Investor Group also recently renewed its partnership with Datek Online, one of its top advertisers and a member of
IIOnline's ''Trading Room,'' which allows visitors to directly link to a variety of online trading sites. INDI also announced that it has
signed an advertising deal with another online brokerage, Ameritrade.
Located at iionline.com, Individual Investor Online, which merges in-house, professional stock analysis with news and
commentary, consistently delivers the highest quality investing and financial information to its users. Individual Investor Online is
published by Individual Investor Group, Inc. (Nasdaq: INDI - news), an information services company that also publishes and
markets Individual Investor Magazine (circulation 500,000), Individual Investor's Special Situations Report, InsiderTrader.com and
Ticker Magazine.
Safe Harbor Notice Under the Private Securities Litigation Reform Act of 1995: Except for historical information, the above
statements of this press release (including without limitation expressions of expectation, belief anticipation or estimation of the
Company or its management) are forward-looking statements that are subject to certain risks and uncertainties that could cause
actual results to differ materially from those set forth in the forward-looking statements. These risks and uncertainties include,
among others, the possibility that page views and/or advertising revenue received by the Company may decrease due to: increased
competition, decreased demand for advertising on IIOnline or the Web in general; decreases in the rates paid for Web advertising
resulting from competition or other factors; technical difficulties at the Company, at its third-party advertising agent or at various
Internet service providers or other entities necessary to provide access to IIOnline's Web site that is satisfactory to the viewer;
decline in economic conditions specific to the Web as well as general economic conditions; and other risks detailed in the
Company's most recent Forms 10-K and 10-Q filed with the Securities and Exchange Commission (which are available from the
Company or at sec.gov). These forward-looking statements speak only as of the date of this press release. The
Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking
statements contained herein to reflect any change in the Company's expectations with regard thereto or to reflect any change in
events, conditions or circumstances on which any such forward-looking statement is based, in whole or in part.
SOURCE: Individual Investor Group, Inc. |
