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Technology Stocks : America On-Line (AOL)
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To: dj8000 who wrote (1637)1/6/1999 12:15:00 PM
From: Jon Stept  Read Replies (1) of 41369
 
DJ8000, RE: "MSFT can do same thing..."

Hi DJ8000,

Thank you for your comments about AOL and it's competition like Microsoft.

During my research on technology and business, I have run across numerous examples, like Schick (razors) and Kleenex (tissue) (just a few), where the product seems easy enough to duplicate, but nobody could break the hold the market these companies these companies cornered. And lots of companies tried, but they could not. The conclusion- Marketing and brand name recognition are what did it.

It is an irrefutable force of nature.

Jon :)
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