Wednesday January 6, 12:45 pm Eastern Time
Company Press Release
Perfumania, Inc. Appoints Rachmil Lekach President
of Internet Subsidiary
MIAMI--(BUSINESS WIRE)--Jan. 6, 1999--Perfumania, Inc. (NASDAQ:PRFM - news), the nation's largest perfumery
chain, announced today the appointment of Rachmil Lekach as President of its newly formed Internet subsidiary,
Perfumania.com.
The Company recently announced that it will open a website to cross market between its more than 290 retail stores and the
Internet.
Mr. Lekach joins Perfumania.com from Ocean Reef Capital Management where he was Chief Executive Officer. He has
substantial experience in the fragrance industry and was co-founder and former Chief Operating Officer of Perfumania, Inc, and
President and Director of Parlux Fragrances, Inc.
In announcing the appointment, Ilia LeKach, Chairman and Chief Executive Officer of Perfumania, said, ''Rachmil Lekach
understands our business and the growth potential our Internet store brings to the Company. His experience domestically and
with international affiliates will be instrumental in helping us implement this growth strategy.''
Perfumania.com expects to have its website, www.perfumania.com, in operation by February 1, 1999, in time for Valentine's
Day, a key marketing holiday. The Company is currently building a special web warehouse within its 140,000 square foot
facility in Miami.
In accepting the new position Rachmil Lekach said, ''Perfumania.com is positioned to become the leading online discount
retailer of perfumes and the dominate E-Commerce force in fragrances, by taking advantage of its major name recognition.''
Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances
with approximately $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in
the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's
wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional
chains and other wholesale distributors throughout North America and overseas.
This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to
differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the
Company's filings with the SEC, including its Registration Statement on Form SB-2.
This release is available on the KCSA Worldwide website at www.kcsa.com.
Contact:
Perfumania, Inc.
Ilia Lekach
305/889-1520
perfumania.com
or
KCSA
Herbert Corbin/Joe Mansi
212/896-1200/1205
kcsa.com |
