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Non-Tech : Monterey Pasta (PSTA) return to profitability ?
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To: tina Lee who wrote ()1/6/1999 10:12:00 PM
From: Jim Mac  Read Replies (1) of 114
 
The REAL benefit of the online store/announcement is greater VISIBILITY for PSTA.

CBS Market Watch reported the story and stock move, which led to MANY more people discovering PSTA.

Now, as earnings are reported, and assuming they're $0.05 vs $0.02 year ago Q, (if costs/expenses didn't rise too much), this greater awareness may lead to a higher multiple of earnings than we've seen so far in 1998.

A P/E of 15+ may be sustainable on 30-50% EPS growth. Maybe more.

But if MP buys portal ads for their online store, expenses will kill EPS, but turn up the Webmania heat.
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