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Strategies & Market Trends : Professional Equity Analysis - the Pursuit of True Value

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To: Stratajema who wrote (11)	1/25/1997 11:15:00 AM
From: Reginald Middleton	of 102

To add an R&D and marketing "efficiency" factor would be relaitve easy, but to attempt to do it accurately may pose a problem. Without being privy to confidential mmgt. info, how can one guage the effiency of money spent. One way would be to guesstimate the value added by R&D to the bottom line by combing through the financials. As a general rule, though, it is safe to assume that the more a company spends on marketing and research, the more it is worth. A portion of (true) marketing is guaging custormer demand. If a company truly put money into marketing, it should realize it is burnng it's R&D money before it is too late (case in point is MSFT, and their forays into pen computing followed by the abrupt turn around towards the Internet technolgies , way before the other large companies) , If not, chances are they are putting into R&D and not into the feedback side of marketng.

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