(BSNS WIRE) Cybershop-r- Renews AOL Shopping Channel Anchor Tenancy for
Cybershop-r- Renews AOL Shopping Channel Anchor Tenancy for 3rd Year
Business Editors/Interactive & Multimedia Writers
JERSEY CITY, NJ--(BUSINESS WIRE)--Jan. 7, 1998--
Deal also includes presence on AOL.COM and CompuServe
CyberShop International, Inc. (NASDAQ:CYSP), a leading online
retailer, today announced the renewal of its agreement with America
Online, the worlds leading interactive service. Under the terms of
the agreement, CyberShop will continue to be an anchor tenant in the
Department Stores area of AOLs Shopping Channel, and will also have a
presence on AOL.COM and CompuServe. The agreement gives AOLs more
than 15 million members, CompuServe members and visitors to AOL.COM
direct access to CyberShop and its affiliated web sites. Additionally,
CyberShop will feature products on each of the departments front
screens to promote store offerings or specials.
AOLs 15 million members are a target audience for our marketing
and traffic generation strategies, said Jeff Tauber, CyberShop
Chairman and CEO. AOLs Shopping Channel has been a factor in the
success of CyberShop and we look forward to continued growth with
exposure on AOL.COM and CompuServe as well.
CyberShop provides a shopping experience that incorporates
traditional department store and mail order features into an
easy-to-use online shopping environment. This fall the Company added
two sites: egift, www.egift.com, the ultimate Internet destination for
both consumer and corporate gift needs, which offers an extensive
range of gift items and services combined with unique value-added and
interactive features and electronics.net, www.electronics.net, a joint
venture between the Company and Tops Appliance City (NASDAQ: TOPS), a
leading consumer electronics, appliance and computer retailer, which
offers the largest selection of consumer electronics and appliances on
the Internet.
Providing our members with the best products and services is our
number one priority and we look forward to continued success with
CyberShop, said Kara Keenan, AOLs Vice President of Commerce and
Shopping Partnerships. CyberShop also has existing strategic marketing
agreements with key portals such as Excite (NASDAQ: XCIT), Microsofts
(NASDAQ: MSFT) MSN Shopping, Amazons (NASDAQ: AMZN) new service Shop
The Web, and E*Trades (NASDAQ: EGRP) new online Shopping Center.
About CyberShop
CyberShop, a leading online retailer, can be found on the World
Wide Web at cybershop.com and on America Onlines Shopping
Channel, and is also accessible through Keyword cybershop. egift can
be found on the World Wide Web at egift.com.
electronics.net can be found on the World Wide Web at
electronics.net.
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