MySoftware Company(TM) and Pitney Bowes Announce New Direct Marketing Product
Mail Essentials(TM) Will Provide Customers With a Complete Direct Marketing Solution
January 7, 1999 09:02 AM
PALO ALTO, Calif., Jan. 7 /PRNewswire/ -- MySoftware Company MYSW , the industry leader in Internet services and productivity software for small and medium-sized businesses and Pitney Bowes, Inc. PBI , the industry leader in mailing products and applications support for more than 75 years, today announced the expansion of their partnership with the joint creation of a new product designed to help small businesses grow and succeed.
Pitney Bowes' Mail Essentials allows users to download target customer names directly from the Internet, create a mailing piece, and send a mailing without the usual hassles of costly list brokers, difficult software and print houses. Jointly created by MySoftware and Pitney Bowes, Mail Essentials consists of four distinct, but fully integrated tool sets: a list prospecting service providing both business and consumer data online, a simple yet powerful mail list manager, an application for easily creating marketing materials, and DirectNet(TM) for trouble-free printing and mailing. Small businesses have the flexibility to use any or all of the components and the power to complete a direct mail campaign entirely from their desktop.
Pitney Bowes and MySoftware plan to unveil the beta version of Mail Essentials today during the Consumer Electronics Show in Las Vegas.
"We are thrilled to expand our partnership with Pitney Bowes and to help them develop such an important product. Mail Essentials will be of tremendous value to small businesses," said Joseph Cortale, Senior Vice President of Worldwide Sales and Business Development for MySoftware Company.
"We have worked closely with MySoftware for over two years and are excited to bring to market Mail Essentials as part of our growing suite of Internet enabled tools for small businesses," said Patrick Brand, Vice President of Marketing, Small Office Division for Pitney Bowes.
About MySoftware Company
MySoftware Company is the world's leading provider of productivity software and Internet services for small and mid-sized businesses. MySoftware actively partners with some of the world's best-known companies to provide productivity solutions for their small and medium-sized business customers. More information on MySoftware and its partners and products is available on the World Wide Web at www.MySoftware.com.
About Pitney Bowes, Inc.
Pitney Bowes Small Office Division was formed to provide small businesses with the convenience and money saving benefits of automated mail processing. Its suite of Personal Mailing Solutions makes mailing simple and works the way small businesses like to work. Pitney Bowes, Inc. is a $4.1 billion global provider of informed mail and messaging management. For more information, visit their website at www.pitneybowes.com.
SOURCE MySoftware Company
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