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Stearns & Lehman, Inc. Initiates New Marketing
Programs Utilizing E-Commerce Web Site and SHOP TV
MANSFIELD, Ohio, Jan. 7 /PRNewswire/ -- Stearns & Lehman, Inc., (Nasdaq: SLHN - news) announced today the
introduction of its newest sales and marketing initiatives.
Stearns & Lehman, Inc. is partnering with Compulinx Computer Services, Inc. to develop the first consumer-oriented
E-commerce web site for the syrup industry, which will open up an entirely new distribution channel for the company.
Consumers will be able to order syrups, books, videos, information, and other accessories to enhance their coffee drinking
experience.
According to Bill Stearns (CEO) of Stearns & Lehman, Inc., ''These new programs demonstrate our continuing commitment to
find new and exciting ways to bring our products to market. The number of internet transactions has tripled over the last year,
and e-commerce has experienced explosive growth. With total retail sales via e-commerce projected as high as $23 billion by
2000, the opportunities for industry leaders, such as Stearns & Lehman, are unlimited.''
The company has also recently signed an agreement for a cooperative marketing venture with SHOP TV (OTC BULLETIN
BOARD: SHTV - news) a division of Tricom Pictures, headquartered in Pompano Beach, Florida, to promote their Dolce™
brand flavoring syrups. Shop TV, Inc. will produce several direct response commercials to air in targeted markets all over the
United States, including New York, Los Angeles, Philadelphia, San Francisco, Boston, and Cleveland, with a potential market
of 28 million households. The commercials will emphasize the variety of uses and benefits of beverage flavoring syrups for in
home use, and are scheduled for broadcast during the second quarter of 1999.
Stearns & Lehman is engaged in the business of developing, manufacturing and marketing specialty food products, including
coffee and espresso flavorings, syrups, oils and toppings, extracts, flavorings, sauces, dressings, and specialty sugars. The
Company's customer list includes a number of America's top specialty coffee retailers and restaurants. Stearns & Lehman sells
its products throughout the United States and in certain foreign countries, including Canada, Chile, Mexico, Australia, New
Zealand, England, Finland, Spain, Singapore, Korea and Japan.
For further information, visit the Company's web site at www.stearns-lehman.com.
Except for the historical information herein, the matters set forth in this press release are forward looking statements within the
meaning of ''safe harbor'' provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements
are subject to risks and uncertainties that may cause actual results to differ materially. These risks are detailed in the Company's
period reports filed with the Securities and Exchange Commission. These forward-looking statements speak only as of the date
hereof. The Company disclaims any intent of obligation to update these forward-looking statements.
SOURCE: Stearns & Lehman, Inc.
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