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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 229.12-0.2%Nov 26 3:59 PM EST
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To: Tom D who wrote (33199)1/7/1999 12:38:00 PM
From: Rob S.  Read Replies (2) of 164684
 
Tom the fact is that they are increasing sales according to their business plan - they are broadening out sales into other commodity sales. What difference does it make that it is not books? If anything, the fact that they have successfully translated book sales into becoming a leader in music, ($14 million last quarter - arguably making them #1 in that category), and that they have now plundered additional categories for Christmas sales points out the strength they have developed in their "Brand Name". Give credit where it is due. I guess you may argue that Barnes & Noble is growing faster because they remain focused primarily on book sales, but numbers are numbers: who gives a flip if they are selling books or Beenie Babies?

I think investors should look at what is driving this stock and whether the growth factors are gaining or waining. That will be what determines this stock's price until some latter date when the focus shifts to the other traditional measures of value - like sustained earnings.

Amazon may easily hit 200 before this run is over. The monster has little rationale behind it except the perception that it is the kingpin of a new economic movement. It is still very risky to be short on this stock - at least until a week from Monday.
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