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Strategies & Market Trends : Professional Equity Analysis - the Pursuit of True Value
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To: steve susko who wrote (17)1/26/1997 10:40:00 AM
From: Louis Cornell   of 102
 
<Sales growth can only be accomplish by investment in marketing expenses.>

I agree to a degree, but a portion of sales growth can be attributed to word of mouth and larger volume on repeat business. Therefore, one cannot attribute ALL sales growth to marketing. It then makes it difficult to judge ROI for marketing.
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