The new Pokemon Trading Card Game is ready to go. See first part of BW story below. For full story go to BW home page (see below for url) and do a search for Pokemon.
KIDE's revenues will grow through 1999 as more Pokemon products go on the market.
BW) WIZARDS-OF-THE-COAST) The Pokemon Phenomenon Continues with National Launch of the Pokemon Trading Card Game on January 9 & 10; Popular Pokemon Character Pikachu to Appear at Seattle Kickoff Event
Business Wire's Home Page at www.businesswire.com
RENTON, Wash.--(BUSINESS WIRE)--Jan. 7, 1999--Wizards of the Coast Inc., the largest publisher of trading card games in the world, has announced the official North American launch of the Pokemon(tm) trading card game, the next incarnation of the extraordinarily popular characters now sweeping North America in the form of toys, collectibles, electronic games and an animated TV series.
Special celebrations are scheduled for January 9 and 10 from noon to 6 P.M. at five Wizards of the Coast(R) retail locations in the Puget Sound region. Celebrations include an exclusive guest appearance by Pikachu, one of the most popular Pokemon characters, Pokemon drawing contests, game demonstrations and giveaways, as well as members of the Pokemon Patrol -- three Volkswagen Beetles customized to resemble the popular Pikachu character.
In the Japanese market (where the characters are known as Pocket Monsters), the remarkable success of the Game Boy(R) game, which has sold more than 10 million units to date, gave rise to the highest-rated kids' television program as well as the sale of more than 400 million game cards, one million music CDs and an incredible array of consumer products. Introduced in North America in September 1998, the Pokemon phenomenon shows every sign of a repeat success.
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CONTACT: Wizards of the Coast Inc.
Steve Kam, 425/204-7695
Mobile: 206/399-7656
stevekam@wizards.com
or
Glodow Coats & Nead
Sue-Lane Wood, 415/864-2333
Mobile: 415/412-4322
suelane@gcnpr.com
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