ITGR- Integrity,Inc. Online Christian Music/Video Store Message Board

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Technology Stocks : ITGR- Integrity,Inc. Online Christian Music/Video Store

ITGR 68.13

-0.8%

Nov 5 3:59 PM EST

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To: VivB who wrote (27)	1/8/1999 9:16:00 PM
From: Lynn	Read Replies (1) of 179

Hi Viv! Great, there are now three of us here! That was a very informative posting, Viv. I tried to access the Australian site but couldn't because I would have to have installed a patch, which would be useless for me to get until I upgrade my PC later this month [on a 486/50 right now]. I bookmarked it for when I can take a look. I'll call ITGR Monday and find out if they keep track of how many pageviews they have and if they have any statistics they can share. Whatever I find out, I'll let you know. From the news item you found over at AMEN. I think this sentence is important: >The company attributed the growth of the site to a simplified brand name and URL for >the site For Didax to pick the stock symbols 'AMEN' was a very smart move. HOWEVER... even though it is easy to remember, on one level using AMEN is a gamble because some of their target audience (Christians) might be offended by a commercial concern using a word like 'Amen' for their identification. Also, Didax has to/already must have put a copywrite on 'Amen' which also is getting on touchy ground. I really don't have a position one way or the other on their use of 'AMEN,' but it might not turn out to be the best move on their part down the line. Time will tell _but_ from reading the AMEN thread a while back, I got the impression it was stock market speculators rather than 'Christians' who were interested in the stock. One thing that would be interesting to know is the background of the corporate officers of AMEN--and I don't mean past work experience. If these people are not actively religious in their lives, this could also be a future problem for AMEN. I really know nothing about the AMEN folk, but what I'm saying is that any company that says it is targeting a religious group, no matter what the religion, sure better have _practicing_ people from that religion running things. Time will tell, but I feel better having my money in ITGR than AMEN. Regards, Lynn

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