Direct Focus Inc. (DFXI) Message Board

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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Don Carson who wrote (392)	1/9/1999 1:19:00 AM
From: trilobyte	Read Replies (1) of 768

to all: I think that there is too much negativism on this thread. There is a difference between being cautious and being negative. what we know on the basis of the last 2Q's is that the bow flex exercise equipment line alone can easily sustain earnings in excess of 2$/year. the stock is trading at 22$. It clearly is undervalued by a large factor based on the bow flex machines ALONE. Now if DFX had acquired Nautilus by diluting the stock or issuing debt, I would be very cautious. Instead, they payed CASH. It is rare that a company is so respectful of its shareholders! read: the ownership of DFX want the stock to go up... So if Nautilus is only breakeven, we're looking at a reduction in profit margins but still the SAME EPS on the basis of Bow Flex. Now DFX has demonstrated their business saviness: don't expect them to let Nautilus bleed red-ink for long. I think they have many ideas in mind in order to successfully leverage the Nautilus brand-name. But hey! WAIT! Did everyone forgot that DFX will soon start selling beds? No one's talking about this anymore!! If selling them does only 1/2 as well as selling bow flex, we're looking at another 1$/share in a year or two. Let's be cautious but not negative! I'm sure Peter Lynch would hold his judgment on this one, and it's diworsification..., and give the runner a chance. There aren't too many stocks that go up 20 times in 2 year with the little amount of hype this company has received. o.k. Trilobyte

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