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Kevin, I agree with you entirely. Most people have no idea as to the incredible potential that Yahoo has, as I have been saying on this thread for a long time. My only fear is Microsoft, who could rain on Yahoo's parade. As I understand it, Microsoft is going to have something like 8 city sites up and running around march which will have editorial content in them and will be co-ordinated with major newspapers for the given city site. I beleive they are going to call this cityscape or sidewalk. This is a direct threat to Yahoo's city sites, however Yahoo got there first and as of now has a far superior name brand on the internet than does Microsoft. Also, Microsoft does not have a search engine like Yahoo does which pulls in millions of poeple who can then easily go to a Yahoo city site rather than a Microsoft city site. All this is most speculative, but I feel that if Yahoo can stay ahead of Microsoft, the stock is going to the moon. After all, many independent researchers project that in just a few years there will be billions of dollars in ad revenue from the internet and Yahoo is perhaps the best positioned of them all. Also, please go into Yahoo's stock quotes, easily accessible from the top of their home site. You will notice that each time you enter a stock quote an ad banner appears (possibly giving Yahoo 2 to 3 cents). This particular phenomenon absolutely fascinates me, for if a million people a day were to eventually enter 10 quotes a day, that alone adds up to 100 million dollars in ad revenue. Furthermore, these ad banners for stock quotes are mostly for brokerage firms battling it out for market share in the on-line trading arena. It seem to me that if you want to be a player in on-line trading, you have to throw tons of ad revenue Yahoo's way on this site or get lost in the battle. The potential here is mind boggling, and could be extended to similar quote sites for Yahoo's U.K., Germany, French, Japan and Canada sites. And this is just 1 place in the Yahoo universe. What about ad revenue streams from Yahoo sports scores, chat rooms, directorys for net events of the day, weather, literature, science, art, and a zillion other Yahoo categories, all generating significant ad banner revenue. Has there ever in history been a company with such potential before? And once the break-even point is passed (we could already be there), ad banner N+1 will be pure profit - I'm talking 99.9% profit margin. And the Yahoo phenomenon can extend around the world with recurring revenue, as people continue to use Yahoo for information retrieval over and over for many basic purposes. Although nobody can predict the future, especially with regard to technology, I feel that people who are shorting Yahoo are out of their minds!!! This is just IMHO. |
