Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: Dave Jones who wrote (291)	1/26/1997 8:59:00 PM
From: Kevin F. Mathis	of 27307

Hey David, Thanks for your post. Microsoft and possibly Netscape as welI, indeed can, and probably will, pose formidable competition against Yahoo. Yahoo definately has a strong head start. I believe in David Filo, Jerry Yang, and Yahoo's management as a whole. They have demonstrated themselves to be both creative and innovative when it comes to finding new ways to expand and earn money. Yahoo is well equipped for the game. I took the liberty to peruse Yahoo's city and international sites. I clicked through the index looking for revenue winning banner ads, i.e. ads other than for Yahoo itself. This is my estimation of each site's performance: Main Yahoo - spinning like a top - lots of bread winning ads Yahoo Japan - poor performance - very few ad banners Yahoo U.K./Ireland - another good bread winner Yahoo Germany - poor performance Yahoo France - quite good - I was impressed since this site is young Yahoo Canada - didn't make it there it was getting late Yahoo Boston - Thumbs down - but this site is in its infancy Yahoo N.Y. - good site - money being made here Yahoo Chicago - Best of the city sites - money maker Yahoo Washington - average site - needs more advertizers Yahoo Austin - quite poor - another baby though Yahoo S.F. - Ranks right on up there with Chicago Yahoo L.A. - good site - comparable to N.Y. I feel the need to do some comentating, but I guess I'll just keep it simple. Otherwise, I might prove myself to be a fool! By the way, what the heck is IMHO. Is this some sort of disclaimer? Best Regards, Kevin

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