Projected Expenditures on types of services Rare Medium provides...
"..an enormous amount of advertising dollars are being spent on Internet development, and projected expenditures reflect the medium's incredible potential....using the medium to establish, grow and, inevitably change ... [business]— ...web sites, CD-ROMs, e-commerce and integrated business solutions ... redefine the noble art of communication....clients see the impact a billion global connected computers can have on marketing, information, commerce, and entertainment."
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World-Wide Third-Party Internet Developer Revenues By Segment
Projected for the Years 2000 & 2002
Interactive Architects
Consumer Marketing Experts...........$2,070,000,000.. &.$2,208,000,000
Business Process Specialists..... $1,220,000,000.. &...$2,736,000
Old Guard
System Integrators.............$1.942,000,000.. &...$3,990,000,000
Ad Agencies....................$554,000,000.. &...$1,228,000,000
Management Consultants.........$150,000,000.. &...$556,000,000
Low-end Developers
Web Developers.........$3,128,000,000.. &...$3,285,000,000
Local VARs ............$420,000,000.. &...$1,890,000,000
Total yr 2000-$9,484,000,000...year 2002- $15,893,000,000
Source: Forrester Research
Definitions:
Interactive Architects
Who they are:
Interactive Architects are the original Internet developers.
Their solutions include Internet sites, banner ads, kiosks, and CD-ROMs. Interactive Architects approach projects with a consumer marketing focus, but their non-consumer work is continually growing.
Old Guard
Who they are:
Firms that provide large company brass with an overarching business strategy. Old Guard companies are experts in business process re-engineering and enterprise resource planning.
Ad Agencies
Who they are:
The major advertising agencies house more than 500 employees catering to global clients and have wholly-owned, in-house interactive units.
Ad Shops create integrated advertising and interactive solutions, with Ad banner work often constituting a high proportion of service. |
