Now, that I think about it, Christmas may well have been one of the reasons why BFL/ESVS/ZULU linked up. Perhaps BFL was under realization it needed expansion through the critical holiday season in order to obtain a forerunning foothold in ecommerce. And given Zulu's cutting-edge and proprietary advertising support, the two made a perfect marriage for the future.
As ESVS needed ZULU, BFL needed both of them in order to firmly establish its foothold within the industry. That BFL would want to do this now is best evidenced by successes like EBAY, UBID, others and the general impression that Internet stocks will rule in 1999.
Now, if your acquisition and merger strategy gives you a realistic shot at becoming another EBAY or UBID, why not go for it and make the really big bucks? Anyone who thinks the proponents behind this kind of initiative merely want to enact a two-bit penny stock play, in my view, either are short-sighted, way too conservative, very paranoid or, whatever the motivation, expressly wish to divert attention away from what is really happening here. |
