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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST

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To: The_Guru_00 who wrote (17286)1/9/1999 11:08:00 PM
From: Bill Harmond  Read Replies (1) of 27307
 
>>I don't think $5 million for banner ads on Yahoo chat boards was money well spent.

Since E*Trade went into partnership with Softbank for the sole purpose of bringing their service to Japan, you can bet the money was spent for a commerce deal specifically with Yahoo Japan. In that case it is money very-well spent, since Yahoo Japan is the #1 website there.
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