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Strategies & Market Trends : Roger's 1998 Short Picks

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To: JOHN CHEN who wrote (16819)1/10/1999 12:46:00 PM
From: James H. Williams  Read Replies (1) of 18691
 
Are you saying that only bricks and mortar Wal-Mart customers would shop at the online version? Once it's online, then BMW drivers like you could shop there and not worry about your car getting scratched. I think that illustrates an important point in fact: once a store is online, who cares where the goods are coming from? Elitists such as yourself and Kansans can all shop together without having to worry about getting cooties from each other. So, how much does it take to get all of AMZN's customers? I wouldn't drive an extra block to save a $1, but I'd sure click a different URL. I'll bet most people would.

Of course I may not be a good sounding board. Where I shop offline isn't a big concern to me because my chauffeur does a good job of making sure the Bentley isn't damaged while my personal assistant dashes into Wal-Mart to get that Sam's Choice peanut brittle that I like so well. Then we munch it all the way back home to my exclusive community of $3 mil vacation homes. If yours isn't doing such a good job, you should fire him. It's so hard to get good help these days.
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