Robert B and tfk,
>>Using REW's example using beer-selling company XXXXXX, TSIG would split the musiccard reloads (for customers that bought a 20-unit musiccard after using XXXXXX's promo card). This is a good incentive for company XXXXXX to use the promocard, as they might receive their initial payment to TSIG back plus more <<
I could be wrong but I don't think what you write here is correct. I think the charities do get 50% of the reloads (from the sale of regular, not promo cards), but not the businesses who sell promo cards. If you will check REW's example, it seems the 50% reload figure he is referring to is 50% of the 250,000 promo cards being reloaded into regular cards=125,000. Then you will see that he multiplies that figur by $10 to get $1.25M for TSIG.
>>250,000 PromoCards at 5 CD purchases= $1,250,000 assuming CCI makes $1/CD
Reloads to MusicCards at 50%
125,000 MusicCards at $9.99=$1,250,000
Now we have customers buying CDs regularly and reloading their
Cards.<<
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