Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 239.56

+1.2%

12:23 PM EST

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To: jach who wrote (34214)	1/11/1999 2:34:00 AM
From: Peter J Hudson	Read Replies (1) of 164684

jach, >>Online buying will NEVER takeoff except for some few things such as books and CDs which the profit margins are extremely small.imo.<< I have to differ. Online retailing will succeed for the same reason that many catalog retailer do well. I've been buying from LL Bean on line for at least as long Amazon has been around. The false premise is that because shopping online is growing rapidly that AMZN has a corner on the market. Online retail is going to be big and very competitive. The real advantage will be retail sales online by manufacturers. The best example I can think of is Levi Strauss. They opened a web store on 11/23/98. The prices at their online store are about the same as retail outlets, but think of the increased margins they receive by selling direct. They certainly don't need Amazon! Pete PS Unfortunately Levi Strauss is privately own.

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