...business models of some internet companies
I have been using a free ISP for about a week.
A movable window which you cannot minimize displays
adverts, but seems not to effect the speed at which
you surf etc--they download in the first minute of
the session, and then seem to just rotate around.
Combine that with a browser that deletes all other
advertisments so you only have to put up with the
ISP's window, and that's a business model.
Advertisments are supposedly catered to match various
questions that one completes to get access to the ISP.
They should make this a bit more sophistated--for
instance, once a week you have to hit radio buttons,
which then effect the ads you see for the next week.
I dont really notice the 1x7" window on my 17" monitor
anymore, occasionally I read an ad, but it is not
bothersome now (it was annoying for the first day,
now my brain has programmed it out). Since I keep this
window in the upper right hand corner of my screen, with
the right edge just to the left of my minimize buttons,
it occasionally gets in the way of a few of the browser
toolbar items, but it does not get in the way of the
pull down menus. If I was clever, I'd change a few
things with the browser so that nothing interfered.
Anyway, how is that for a business model. Wait til
it catches on. This will effect the local ISP's
which cater to tech savy users first, but eventually
it will cut into AOL and others' bottom line.
freei.net is only is Seattle so far--Seattlelites get
local ads, smart. |
