Former CheckFree and Open Market Executives Join edocs Management Team
Award Winning High-Tech Marketer and E-Commerce Product Management Executive
to Play Key Roles in Internet Billing Initiatives
BOSTON, Jan. 11 /PRNewswire/ -- edocs, the leading provider of Internet billing solutions, announced today that Jeffrey Cohen, former Vice President of Marketing for CheckFree Corporation (Nasdaq: CKFR) and Ted Morgan, former Group Product Manager for Open Market's (Nasdaq: OMKT) Transact(TM) product line have joined edocs' management team.
Mr. Cohen will be responsible for all aspects of edocs' marketing initiatives. Throughout his career, he has created highly visible and successful business-to-business, and business to consumer branding, advertising, and promotional campaigns. At CheckFree Corporation, he was responsible for the corporate marketing and positioning strategy for the Retail Financial, Corporate Financial, Investment Services and Software Solutions business. Prior to CheckFree, Cohen developed award winning consumer marketing and trade programs for such industry leaders as Kellogg's, Coca- Cola, NBC and Turner Broadcasting including: CNN, Headline News, TNT, TBS, Turner Home Video, World Championship Wrestling, Goodwill Games and the Atlanta Braves.
"Jeff is a high impact player and is a proven leader in developing innovative marketing campaigns to support emerging electronic commerce technologies. By bringing Jeff on board, edocs is well positioned to deliver unique demand generation campaigns to support consumer adoption of EBBP. His quality of work has not only achieved results, but also recognition within the industry and prestigious organizations including the Software Marketing Association, The Smithsonian Institute, Promotion Marketing Association REGGIE Awards and Georgia State University's College of Business for marketing innovations." said Jim Moran, SVP Sales & Marketing.
Mr. Morgan will be responsible for future releases of edocs' products for Internet billing. He has four years' experience shipping Internet products for customers at some of the largest commerce sites such as ConsumersUnion, Time Warner, RealNetworks, AT&T and Disney. While at Open Market, Mr. Morgan managed development and marketing activities for the company's groundbreaking Transact 4 product. According to a recent Dataquest survey, Transact holds 30% of the market for Internet commerce software and is used by some of the world's largest e-commerce web sites. Prior to Open Market, Mr. Morgan was at Harbinger Corporation where he launched a store-building and Web-hosting Internet product which was selected as a finalist for a 1997 Codie Award by the Software Publishers Association.
"Ted comes to edocs with a reputation for charting long term product direction in rapidly changing Internet markets," said edocs CEO Kevin Laracey. "His knowledge of Internet technologies and his experience working with the most successful commerce sites will position him to play a key role in setting the direction for our BillDirect product line."
Mr. Cohen received a Bachelor of Journalism degree in Advertising from the School of Journalism at the University of Missouri. Mr. Morgan received a Bachelor of Science degree in Mathematics from Georgetown University and a Master of Business Administration degree with a concentration in Marketing and Finance from the University of Chicago's Graduate School of Business.
About edocs
edocs' BillDirect solution enables companies to leverage the Internet for the billing process in order to deepen customer relationships and dramatically reduce the costs associated with bill delivery and remittance processing. BillDirect includes a complete rapid application development and deployment environment for EBPP applications, making it easy for billers to deploy and manage EBPP solutions that deliver personalized, interactive bills, statements and invoices through the biller's own Web site or through Internet billing service providers. With BillDirect, billers, financial institutions and financial service organizations can leverage their billing content to improve customer care and launch targeted marketing programs, while also reducing print, postage and remittance processing costs. For more information about edocs, visit our web site at www.edocs.com.
SOURCE edocs
CO: edocs; CheckFree Corporation; Open Market
ST: Massachusetts, Georgia
IN: CPR MLM
SU: PER
01/11/99 09:01 EST prnewswire.com
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