Zulu-tek, Inc. (ZULU) Message Board

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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU)

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To: randmiser who wrote (18149)	1/11/1999 10:42:00 AM
From: FlatTaxMan	of 18444

The Internet Advertising Discussion List internetadvertising.org ____________________________________________________________ Forrester Research is predicting that online advertising revenues will roughly double this year and next, while Jupiter Communications is taking a slightly more conservative position, estimating that revenues will jump from $1.9 billion in 1998 to $2.9 billion in '99. "Internet advertising is going to continue to grow," says Bill Bass, a senior analyst for Forrester. "Advertisers want to be as close to the point-of-sale as possible. As transactions shift online, that dramatically increases the value of online advertising." However, the heyday of banner ads is probably coming to a close: "Nobody remembers banner ads. They remember TV commercials," says Bass. Coming next will be "pop-up" ads embedded in commercially oriented sites, and more advertisers buying into sponsorships of specific content areas. (Broadcasting & Cable 4 Jan 99) EduPage educause.unc.edu

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