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Strategies & Market Trends : AFFT BREAKING OUT--THE NEXT IFLY
AFFT 16.20-0.3%Nov 6 10:00 AM EST

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To: RODNEY R. BORDELON who wrote (23)1/12/1999 10:24:00 AM
From: RODNEY R. BORDELON  Read Replies (1) of 64
 
Affinity International Travel's Online Booking Requests Increase by 800 Percent in Two Weeks

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jan. 12, 1999--Affinity International Travel Systems Inc. (OTC BB:TRIP) Tuesday announced that its online booking requests have gone from five to ten requests per day to fifty to sixty per day since signing an exclusive agreement with 1WorldTravel.com.

"It's incredible," stated Affinity Chief Executive Officer, Dan Brandano. "We have been swamped with booking requests from the 1WorldTravel.com site which is presently receiving 100,000 hits per month with 50,000 new visitors per month. We cannot project actual revenue numbers as yet, but with our average booking of $2,000, the numbers could be substantial."

Brandano stated that "Many of the companies online are enjoying huge revenue increases due to the rapidly increasing popularity of online shoppers. Early revenue figures from America On Line (AOL) show member spending for the holiday season at 1.25 billion dollars. Major online retailers include Onsale.com (NASDAQ:ONSL) E-bay (NASDAQ:EBAY) Amazon.com (NASDAQ:AMZN). 1WorldTravel.com site works with the Yahoo.com (NASDAQ:YHOO) search engine, one of the most popular on the internet.

Affinity International Travel, with its recent acquisition of Prestige Travel, currently has revenues of approximately $28 million per year and plans to continue to aggressively seek quality acquisitions. "At the same time," stated Brandano, "we have been hiring new employees at a record pace to keep up with the booking requests coming from the 1WorldTravel.com online sites."

Affinity International Travel Systems is a holding company that has, over the past two years, developed a technology platform, in conjunction with the Sabre Group (NYSE:TSG), and Internet strategies designed to allow quick integration of acquisitions, dramatically cutting their operational costs while increasing their revenues and profitability.

The company plans to continue its dramatic growth by aggressively seeking out acquisition candidates while providing competitively priced, specialized services to travel agents and individual consumers.

Note to Editors: Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition, new products and technological changes, the company's dependence upon third-party suppliers, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission.

CONTACT:

Affinity International Travel

Dan Brandano, 813/896-1513

ceo@sunstyle.com

www.affinityinternational.com

or

HKT Investor Relations, 602/446-8640

Fax 602/731-9565

hktir@aol.com

KEYWORD: FLORIDA

BW1224 JAN 12,1999

6:46 PACIFIC

09:46 EASTERN

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